From researching posters for horror films we've found there are some main factors involved:
Common codes and conventions:
- Colours-used are usually the main primary colours and black- red connotes blood and death, blue tint is a common convention of horror films so is obviously transferred to poster so to identify further with the film, yellow is used as its a striking juxtapostion to blue and black and creates versimilartude to low lighting such as lampsots which as well as being a common convention of most horror film also helps the audience to relate more as they can moe easily put themselves in those position ie 'closer to home the scaryer'
- Text-usually serif text to connotes sharp and phalic objects such as murder weapons like the most common;knife, even going back to the most basic instinct of a predators sharp teeth.
- Central protagonist-sometimes used as central image but never clear, the image is always covered up in some way. The most common images used are single striking images or a significant scene from the film each of which is used to entise the audience further; to want to find out this significance and the plot of whats going to happen.
- Use of phalic objects-common convetion of horror-eg weapon-knife
- Male gaze-is commonly used to help sell horror films by including females in the poster usually wearing little or provocative clothing.
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